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How to track your Google ads conversion for your website

Tutorials
Article by Kreezalid - 30 Nov 2021 - 4 minute read

How do I track the different conversions of my site? This article will explain the basics of Google Ads conversion tracking

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Being able to follow your conversions is primmordial in the smooth running of the life of your marketplace.

However, setting up conversion tracking scripts can be difficult for people who don’t have a lot of experience with JavaScript scripts.

That is why in this article, we will guide you in setting up its scripts on a Kreezalid marketplace.

Global or targeted conversion? (or both)

In this first phase, you will have to ask yourself what you want to do with your conversion tracking.

You have several possibilities:

  • Conduct global monitoring across your platform.
  • Follow-up specifically on a specific item on your platform (for example, follow-up on a particular item for the sales platform)
  • Perform a global and specific follow-up (in short a mix of the two previous points)

The last possibility is the most complete but also the longest to put in place

 

Global Conversion

To carry out global monitoring across your platform, you will need to insert a script in the head of all your web pages. Kreezalid facilitates this operation because we allow our users to put code pieces that we integrate directly into all the tags of a certain type of your web pages. To do this you need to go to Settings > General and there you will find "Custom Tags ". It is in this part that you will have to put the script provided by Google ads. Here is an example of a script you may have:

<script async src="https://www.googletagmanager.com/gtag/js?id=AW-CONVERSION_ID"></script>

          <script>
            window.dataLayer = window.dataLayer || [];
            function gtag(){dataLayer.push(arguments);}
            gtag('js', new Date());
            gtag('config', 'AW-CONVERSION_ID');
          </script>

Please note that "AW-CONVERSION_ID" is the conversion ID specific to your Google Ads account

 

Specific Conversion

This conversion allows you to target specific events to follow. To perform this type of conversion, you will need to add your scripts in the pages that will trigger the actions you want to track. For example, if you want to track the conversions of purchases on your platform, you will have to integrate your script in the page "checkout/order-confirmation.liquid".

 

Full conversion

This conversion is simply the combination of the two conversions mentioned above. With this conversion, you will have a global tracking with the script(s) inserted in the "Custom Tags <head> " and you will be able to track more specific events like purchase conversion.

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