Top 5 Benefits Of CRM Software For Small Businesses

Article by Charlène Guicheron - 04 May 2022 - 4 minute read

Businesses of all scales and sizes may have experienced all the highs and lows to get their head above water. With diverse business challenges, it's understandable how you should broaden your pursuit of business success. This is where technology plays a crucial role. As a manager or business owner, using customer relationship management (CRM) software offers many benefits.

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With industries becoming highly competitive, saturated, and modern, a CRM system is a must-have tool for small businesses today. After all, customer service is one of the most crucial elements in increasing revenues and conversions. This technology allows you to manage customer relationships better and ensure that the entire team efficiently handles business deals and transactions with them.

If you’re still on the fence about using the top CRM for small business, get to know more of their benefits below:

1. Personalized Automation 

Most customers want to have personalized products and services in different markets today. Since you are continuously gathering data for your business, the CRM software allows you to communicate more relevantly and target your outreach in an automated and personalized manner. The software comes with automated messaging. This feature is offered by many CRM software and it allows you to send automated emails to specific audiences. This can be used at every stage of the sales process. 

If you're opting to use a drip campaign strategy in which you can automatically send some emails to your target audience through scheduling, CRM software can assist you with this. Furthermore, this campaign can also be stopped automatically based on an individual's behavior. Once the customer's sales funnel is already converted, or when the sale is made, the CRM can automatically stop sending emails for promotions and offers. 

2. Increase Customer Retention 

Whether you run an eCommerce business or manage a brick-and-mortar store, increasing customer retention is necessary. Many businesses focus on retaining existing customers, which is easier and more cost-effective than attracting new ones. The key is to create and build customer relationships. This is where a CRM tool can help you ensure long-term relationships. 

Businesses can achieve this through marketing-focused CRM. Customer data can be shared across departments to anticipate and solve problems faster. Additionally, CRM software can encourage salespeople to contact customers or automatically send emails periodically to prevent them from leaving due to neglect.

3. Helps Decide Faster 

Decision-making is very important for small businesses, whether it’s online or a physical store. Whoever is responsible for this significant responsibility, decisions should be made timely and without wasting resources. Having access to real-time data allows a well-informed manager to react quickly to market changes and, therefore, make informed decisions. By analyzing real-time and on-location data, CRM facilitates accurate insights and allows you to track the results of strategies like ads conversion. By doing so, you can enhance your strategies right away to take advantage of opportunities or manage risks. 

The CRM software can entail different data provided by different departments, allowing decision-makers to access all of them to make sound decisions. You can allocate resources to the departments that need them most and be able to evaluate promising areas. More accurate data also enables you to compile best practices from different departments and further enhance the company's overall operation.

4. Optimal Efficiency And Better Profitability 

Sales growth isn't the only measure of profitability. The goal is to make sure you don't lose sales opportunities and minimize your business costs. When employees use CRM software, they can access critical data quickly to respond to customer needs. Customer complaints, queries, and concerns can all be managed efficiently, reducing the risks of losing sales. 

Depending on the customer's complaint, the customer service department can go through the assessment of the complaint efficiently with CRM. For instance, a call to customer service can produce the product's serial number so that logistics can access the database and record the defective batch while preparing the replacement. 

Emails and phone calls from customers can also be tracked, and actions can be redirected to the appropriate department to address concerns immediately. This saves time for both the customers and your employees. Furthermore, identifying top-performing areas makes it easier for you to reward employees. The CRM can detect which employees are high-performing when handling customer concerns. Your company can increase the motivation of your customer service staff through awards or monetary bonuses. 

The addition of user-friendly CRM tools, which can be deployed in minutes, reduces training costs. Aside from its promise of workflow efficiency, it's also efficient for your company's expenditures. Always keep in mind that less training means fewer costs in the workforce. Additionally, in the CRM system, forms and processes are standardized across your business operations, ensuring employees use uniform templates, forms, and procedures to complete their tasks. This provides a systematic approach for all functions.

 5. Consolidated Customer Data 

The significant advantage of CRM is that it organizes all the information about your customers in one place, where all the authorized employees in your business can see it. With CRM platforms, you can automate tasks and understand customer behavior by creating a central database of all the information you know about your customers. Employees from different departments will be able to handle customer relations better due to the records and historical data input.

Furthermore, CRM also ensures stakeholder alignment across the organization. This is particularly crucial in businesses with sales, marketing, and service departments scattered across multiple locations or in companies where various phases of client interaction are occurring. Whether your business employees are working remotely or in the office, a CRM assists them in maximizing the consolidated customer data. Every member of the organization can now easily access customer information, resulting in better customer service. 

From marketing and finance to sales and customer service, the CRM tool allows everyone to act accordingly to ensure that the customer is cared for. Once the buyer closes a deal, the customer service, finance, and other departments will know how to proceed to ensure customer satisfaction and build rapport with the client. 

To provide exceptional service to customers, all team members can gather insights and data through the use of CRM. These platforms can help you better understand your customers with data organized and presented. With the many benefits mentioned above, it's only best that your small business invests in the best CRM software today. Using data and technology to enhance efficiency is one of the most significant advantages of having a reliable CRM tool. 

Charlène Guicheron
About Charlène Guicheron

Co-Founder and CEO of Kreezalid

After 5 years helping companies to develop their online marketplace, I saw success stories as well as failures. Today I share my experience and my clients feedbacks through useful resources that will allow you to focus on what really matters for the success of your online marketplace. Because believe me, the secret isn't in the code ...