Search engine optimization (SEO) is a potent tool for reaching your target audience. It’s a must-have strategy for any business since it helps you boost your brand’s online presence and makes you visible to potential customers.
If you run a marketplace business platform, you need to ramp up your SEO efforts if you aim to attract both sellers and buyers. These two sets of target audiences are significantly influenced by each other in that store owners won’t want to list their products and services on your site if there aren’t customers in the community. Conversely, buyers also won’t enjoy browsing your catalog if they can’t find the items that they need or want due to the lack of suppliers.
You can choose to hire an in-house team to manage your online campaigns, or you can enlist the help of a reliable digital marketing company. If you go for the latter, you should find an SEO services provider that specializes in SEO for marketplace businesses to ensure that you’re reaching your target audience.
Here are some SEO services that you should look for:
This facet of SEO is used to increase traffic and conversion on your blog. Most of the time, your target audience would stumble upon your website by looking for solutions to their problems on search engines.
For instance, if your marketplace features kitchen products, you can publish recipes and other cooking-related posts to promote your seller’s merchandise. Make sure to use the right keywords and incorporate them naturally into your content. This way, when potential buyers type in their queries, you have a better chance of being visible to them.
Your product titles and descriptions are also valuable keyword sources for your SEO campaign. Nonetheless, you should be mindful of the coherence of your titles and descriptions to cater to human customers rather than just dumping all relevant keywords into these sections for digital marketing’s sake.
While content caters primarily to human readers, on-page SEO pertains to what goes on behind the surface of your website. This aspect of digital marketing ensures that the pages of your site are interpreted correctly by search engines so that your content shows up on relevant queries.
All web pages use HTML codes to communicate with search engine crawlers. With this in mind, you must optimize the different sections of your content, such as the headers and images. You should also focus on HTML tags for titles and meta descriptions.
Content marketing and on-page SEO work together to boost the visibility of your marketplace platform to potential buyers and sellers. These strategies maximize your target keywords and ensure that they’re placed tactically on the different sections of your website.
Technical SEO, on the other hand, delves even deeper into the back-end of your site. The primary objective of this digital marketing facet is to enhance user experience. This means that your web visitors must enjoy the time they spend on your platform.
These are some factors involved in technical SEO:
- Site Speed - Ideally, the elements on your website must load within a few seconds after a visitor clicks on your link on search engines or after they type your URL on their browser. Image compression and caching are two ways to boost page load speed.
- Mobile-Friendliness - Nowadays, most consumers prefer to shop using their mobile devices. Your platform must be optimized for viewing through different screen sizes, without compromising the quality of your images and videos.
- Navigation - Site architecture is also a crucial factor in technical SEO. The different pages and levels of navigation must be intuitive and logical so that web visitors won’t be confused about how they can get to one page from another.
- Security - Security is a significant factor that affects how buyers and sellers perceive the trustworthiness of your marketplace platform. You can start by ensuring that all your pages use the HTTPS protocol, which encrypts the communication between a user’s device and servers.
Aside from keywords, links are primarily used by search engines to determine the authority of a domain. If a lot of other websites link back to your platform, your site will be perceived as reliable since backlinks are considered as votes of confidence in your content.
SEO is a potent tool for businesses, especially marketplace platforms since you need to attract both sellers and buyers to join your e-commerce community. You can enlist the help of digital marketing experts to optimize your website for search engines. Just make sure that they provide the services that you need.