6 Tips To Minimize E-commerce Downtime

Article by Kreezalid - 05 May 2023 - 4 minute read

There’s no question that the digital world has taken eCommerce to a whole new level, and it has become part of daily life for consumers worldwide. As online businesses grow, standing out in your industry should be one of your priorities. One way to achieve this is to make sure your eCommerce platform runs in an optimal condition.

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With this in mind, experiencing downtime should be avoided at all costs. If one happens, it can negatively impact your online store's reputation, revenue, and customer satisfaction, making it difficult to compete effectively in your industry. You must take timely action when downtime occurs to avoid negative reviews, poor sales, and a damaged brand image. Plus, the longer your online store needs to be in order, the more likely you'll lose potential clients to the competition. You can avoid downtimes better if you hire IT Support specialists in NYC or other providers accessible to you. 

Finding ways to minimize eCommerce downtime is the key to ensuring your online store maintains a positive image with your target audience. Here are several insightful tips to lessen the chances of downtime occurring:

Know The Cause Of The Downtime

If downtime already occurred, it's best to know the root cause so you can take the right action. In most cases, downtime can happen due to a hacking attempt, hardware failure, software failure, server problems, or traffic congestion, to name a few.  

Most online businesses are likely to experience system outages on the server. In such circumstances, it stems from a hardware failure on the part of your server. Remember that knowing the cause will help you prevent it from happening again. 

Regular Backup Of Your Business Website

Performing a routine backup of your online store should be a part of your efforts to lower the chances of downtime. Investing in a backup service will give you peace of mind. The provider will back up your website automatically. If your site experiences unexpected downtime—whether it's due to a cybersecurity attack or server issues—you can readily restore relevant data. 

Choose The Right Host  

When your online store has repeated experiences with server downtime, consider switching to a new hosting service. Remember, be meticulous when selecting a provider that can cater to the specific needs of your business. Conduct comprehensive research to pinpoint providers with a solid track record.  

However, expect to pay more for the service. It doesn't necessarily mean you need to settle for the most expensive option but remember, you get what you pay for. If you settle for a cheap option, it can put your online business at risk of more downtime in the future.

Improve The Level Of Security 

Security will always play an important role in keeping your business website functional. Hacking attempts can happen when you least expect them, putting your website on the sidelines while hackers infiltrate and gain access to critical business data.  

Unfortunately, if hackers can gain access, it can negatively impact your brand in terms of the financial aspect and reputation.  

An ideal approach to keep in mind is to install security plugins and strictly follow the best security practices to boost overall protection for your website. 

Invest In Managed Hosting Services  

If you want to reduce downtime for your online business, consider investing in a reliable managed hosting provider. You can pick providers specializing in the website creation tool you use. Once you’ve picked a service provider, they will routinely monitor the performance of your website and conduct backups, updates, and configurations. The main objective is to tackle most of the work so you can dedicate time to your core business operations.  

Reputable hosting providers will also keep you up to date with the status of your website. In case an issue arises—including suspicious logins or brute-force attacks—you'll receive a notification to avoid downtime before it happens.  

Furthermore, when you have a managed hosting service, it increases the security of your business website. In the long run, you'll be able to enjoy seamless management of your website. 

Utilize A Content Delivery Network (CDN) 

A content delivery network (CDN) uses a network of caching servers at various sites around the globe that store a cached version of the site's content and deliver it swiftly to end users nearby. In simple terms, it functions as a layer between your business website's server and users to improve the speed and ease of accessing the site. With this approach, a CDN is a buffer capable of delivering content to end users even if your website is down. 

Final Thoughts 

The unexpected nature of downtime can pose significant challenges to any online business. However, by proactively implementing the strategies discussed, you can significantly reduce the occurrence of e-commerce downtime and guarantee a consistently high-performing website. This not only enhances your customers' experience but also fortifies the foundation of your thriving online enterprise.

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